Why Are Brands Putting Celebrities in the C-Suite?

London Designers Face Dual Challenge, Tim's Take With Thom Browne

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, FEBRUARY 19, 2021 Brands are giving Tracee Ellis Ross, Kate Hudson, Dwayne "The Rock" Johnson and other A-list celebrities C-suite roles. London designers are struggling with the dual challenges of the pandemic and Brexit. Moncler sales rose 8 percent in the fourth quarter, beating expectations. Valentino sales fell 27 percent last year, though the brand flagged signs of recovery. Plus, tune into BoF Live today for Tim's Take with Thom Browne.

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MARKETING & PR Why Brands Are Putting Celebrities in the C-Suite By Diana Pearl

No longer content to just be the 'face' of a brand, A-listers like Jennifer Aniston and Tracee Ellis Ross are striking deals that come with titles and higher stakes on both sides. READ MORE

RETAIL London Designers Face 'Most Challenging' Season Yet By Tamison O'Connor

As London Fashion Week kicks off, the UK's chaotic exit from the European Union and painful policy shifts on retail are adding to the challenges created by the pandemic. READ MORE

FASHION WEEK What Is New York Fashion Week Without Its Billion-Dollar Brands? By Lauren Sherman

The organisers behind the in-flux event have doubled down on selling the city as the place for independent designers. READ MORE

CHINA Chinese Brands Can Teach Victoria's Secret How to Sell Lingerie Today By Casey Hall China's $61 billion underwear market has been disrupted by digital-first domestic brands signalling subtle feminism and sensuality. International lingerie giants need to catch up. READ MORE

Power Moves | Haider Ackermann and Maison Ullens Ink Creative Partnership, i-D Makes Masthead Additions READ MORE

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NEWS BRIEFS American Dream Mall Bonds Gain More Than 20% as Traffic Picks Up Moncler Shows Signs of Recovery H&M's 'Blowout' ESG Bond Debut Lures $4.6 Billion Orders Richard Malone, Supriya Lele Among Brands Shortlisted for The BFC/Vogue Designer Fashion Fund Valentino Says Sales Fell 27 Percent Last Year, Flagging Signs of Recovery at Year-End Australian E-Commerce Set to Grow More Than 10% Annually Until 2024 India's Brick and Mortar Retail Set to Bounce Back to Pre-Pandemic Levels Japanese Investors Cautious as Retail, Tourism Continue to Suffer Citigroup May Get Stuck With Huge Chunk of Distressed Revlon Debt China's Spring Festival Holiday Spending Higher Than Pre-Pandemic Levels

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LUXURY #BoFLIVE: Tim's Take With Thom Browne By BoF Team

SPONSORED FEATURE

How By Far's Listening Culture Is Driving Growth The luxury accessories brand successfully doubled its employee base in 2020, while boasting a 93 percent satisfaction rate. BoF sits down with sisters and co-founders Sabina Gyosheva and Valentina Ignatova to hear more about By Far's company culture and their hiring plans for 2021. READ MORE

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