Thursday, September 7, 2023

Peter Do’s Plan for Helmut Lang

Coach's Ready-to-Wear Aspirations; Pinault Buys CAA Majority Stake
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WHAT YOU NEED TO KNOW TODAY: FRIDAY, SEPTEMBER 8, 2023

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Introducing The BoF Brand Magic Index

As the industry continues its inexorable shift from analogue to digital marketing channels, new challenges — and opportunities — are emerging for fashion brands who are spending more on marketing but are still lacking the right measurement tools. The BoF Brand Magic Index offers a novel, quantifiable and trackable metric to evaluate a brand's marketing efforts by measuring the distance between brands and their customers. The Index is powered by proprietary AI models from Quilt.AI that are trained on hundreds of millions of cultural expressions to evaluate content shared by brands and their customers on social media.

For our first iteration of this analysis, we have quantified that alignment in the form of a Brand Magic score for 50 global luxury and fashion brands. To find out which brands are in lockstep with their customers and which are least aligned, as well as in-depth analysis across the 50 brands in the index, download the complete report.

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