Scaling Fashion Substacks

Diesel, Fendi and Roberto Cavalli at Milan Fashion Week, Cartier's Augmented Reality Experiments

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, FEBRUARY 23, 2023 Fashion writers with closely curated shopping newsletters are finding ways to grow their audiences and revenues. Tim Blanks reports from Milan Fashion Week: Diesel, Fendi and Roberto Cavalli. Cartier's new Snapchat campaign highlights how luxury is testing AR to drive storytelling and sales. Former Chanel CEO Maureen Chiquet has become chairwoman of La DoubleJ. Plus, purchase your ticket to the BoF Professional Summit: An Inflection Point in Fashion Tech before Feb. 28 to secure your place at the early bird rate. Limited tickets remain.

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MEDIA Behind the Business of Fashion Substacks By M.C. Nanda Shopping-centric newsletters have won loyal followings, but are now looking to scale while maintaining the intimate feel that drew readers in initially. READ MORE

FASHION WEEK How to Remake/Remodel a Fashion Icon By Tim Blanks

On the first day of Milan Fashion Week, Kim Jones, Glenn Martens and Fausto Puglisi offer different strategies for future-proofing. READ MORE

TECHNOLOGY How Luxury Is Using Augmented Reality By Marc Bain

Cartier's new augmented-reality experience in Snapchat highlights how luxury is testing the technology for storytelling and as a sales driver. READ MORE

TECHNOLOGY Learn From Gucci, Ambush, StockX and Levi's at The BoF Professional Summit on March 22 By BoF Team

Purchase your ticket before Tuesday, Feb. 28 to secure your place at the early bird rate. READ MORE

Former Chanel CEO Maureen Chiquet Joins La DoubleJ as Chairwoman READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Joan Mitchell Foundation Says Louis Vuitton Used Paintings Without Permission Beautycounter Enters Ulta Beauty H&M Teams With Mugler For Latest High-Low Collaboration Carven Names Louise Trotter Its Creative Director

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Discover Your Next Career Move on BoF Careers BoF Careers is the leading marketplace for global fashion talent, connecting you with the industry's most exciting job opportunities and businesses. Explore over 3,000 jobs on BoF Careers today. VIEW JOBS

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