Can Fashion Resale Ever Be Profitable?

Influencer Credit Cards, Fashion Heads Back to the Office

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WHAT YOU NEED TO KNOW TODAY: MONDAY, APRIL 4, 2022 Resale platforms are finding it harder than expected to translate booming sales into profits. Danielle Bernstein is launching a WeWoreWhat credit card in a move that will test the limits of an influencer's sway. Shein is weighing a funding round at a valuation of $100 billion, people familiar with the matter told Bloomberg. Fashion's supply chain problems may be starting to ease, but experts say a return to normal is a ways off. BoF Professional analysis now unlocked for non-members: Brands are ordering employees back to the office, and some say this time the move is permanent. Plus, join us at our BoF Professional Summit: New Frontiers in Fashion & Technology on May 4. Hear from experts including Natalie Massenet, co-founder and managing partner, Imaginary Ventures and Eon CEO Natasha Franck as they discuss the strategic benefits of linking physical products with digital IDs.

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RETAIL Can Fashion Resale Ever Be a Profitable Business? By Cathaleen Chen

Companies like The RealReal and ThredUp promised Wall Street that with scale comes profit. But operational costs and competition have kept them in the red. READ MORE

MARKETING & PR Danielle Bernstein Is Launching a WeWoreWhat Credit Card By Alexandra Mondalek

The card will offer WeWoreWhat fans extra perks, while testing the bounds of their loyalty to the influencer. READ MORE

GLOBAL MARKETS Are Fashion's Supply Chain Problems Easing? By Brian Baskin This week, everyone will be talking about the latest developments in Ukraine and China and their impact on fashion's global supply chain READ MORE

TOPICS Fashion Start-up Shein Raising Funds at $100 Billion Value By Bloomberg The fast fashion retailer is in talks with investors to raise about $1 billion. READ MORE

Fashion Finally Heads Back to the Office READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

BoF CAREERS

Mytheresa Is Hiring Opportunities at Mytheresa include an Assistant Buyer, a Merchandise Planner and a Junior Digital Merchandiser at their headquarters in Munich, among other roles. Launched as an online boutique in 2006, Mytheresa is now an industry leader of digital and e-commerce luxury fashion and retail with a net revenue of €377m. Mytheresa employees over 700 people across global offices in Munich, London, Barcelona and Berlin.  VIEW JOBS

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