Dear Reader,
Shein, the Chinese fast fashion giant, built an empire on unmatched speed-to-market and unbelievably low prices. Its rapid rise from anonymous fast fashion brand to the world's biggest digital fashion retailer caught the industry by surprise. Now, in court, on Instagram or at the mall, the rest of the industry is fighting back.
Please join us on Thursday, March 31 at 16:00 BST for open access #BoFLIVE. You'll hear BoF's Lauren Sherman and Cathaleen Chen in conversation with Ana Andjelic, marketing executive and author, as they discuss how brands can compete.
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The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY.
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Sunday, March 27, 2022
We discuss How to Compete with Shein on #BoFLIVE
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