The Art of the Viral Billboard

Reinventing the Showroom, Entireworld Shutters

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, OCTOBER 14, 2021 As the pandemic recedes, brands are investing in out-of-home advertising designed to also drive digital impact. Milan-based Twentyfourseven is reinventing the traditional showroom model. Scott Sternberg's Los Angeles-based Entireworld is shutting down operations. Softbank has invested $400 million in the direct-to-consumer activewear brand Vuori at a $4 billion valuation, with plans to open 100 stores.

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MARKETING & PR Can Brands Make Billboards Go Viral? By Alexandra Mondalek

Out-of-home advertising is the hottest channel in marketing today, but physical billboards still need to drive digital impact. READ MORE

RETAIL How Twentyfourseven Is Reinventing the Showroom By M.C. Nanda

Twentyfourseven, a showroom turned full-fledged design platform, is pushing for a new kind of sustainable growth in the industry. READ MORE

RETAIL Entireworld to Shut Down By Alexandra Mondalek The direct-to-consumer basics brand founded by Scott Sternberg announced it would end operations after difficulties attracting financing and closing an acquisition deal. READ MORE

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NEWS BRIEFS Fast Fashion Brand Lulu's Files for IPO Activewear Brand Vuori Raises $400 Million In Funding SuperOrdinary Adds Five New Brand Partners

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