Golden Goose: Sneakers as Profitable as Chanel

Why Are There So Many Basquiat Fashion Collaborations?

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: MONDAY, OCTOBER 18, 2021 Golden Goose CEO Silvia Campara is betting on a strategy rooted in 'co-creation' to take the luxury sneaker brand to new heights. Deals such as Tiffany's recent use of a 1982 Basquiat painting in a blockbuster marketing campaign are brokered by art licensing firms like Artestar. China's commitment to "common prosperity" will be on investors' minds as Kering and Hermès report quarterly results this week.

TOP STORIES

MARKETING & PR Why Are There So Many Basquiat Fashion Collaborations? By Alexandra Mondalek

The late painter, whose work appeared in Tiffany's latest advertising campaign, is a fashion favourite. It's no accident: firms like Artestar broker deals between fashion brands and artists or their estates. But keeping them fresh is a challenge. READ MORE

LUXURY China in Focus as Luxury Brands Report Results By Brian Baskin

This week, everyone will be talking about financial results from Kering and Hermès, plus Bottega Veneta's show in Detroit READ MORE

Here's Who Is Hiring in Fashion Design and Production READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

NEWS BRIEFS Ifeanyi Okwuadi Wins Hyères Festival

ADVERTISEMENT

PayPal Pay Later PayPal Pay Later provides access to more than 400 million active global accounts and multiple buy now, pay later offers in a single integration. Pay in 4 enables shoppers to make purchases in four interest-free payments, while PayPal Credit is designed for larger purchases. Customers get more buying power. You get help maximizing reach and revenue. LEARN MORE

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com