News : AD firm admits ‘foreign footage’ used in PH promo

Sunday, July 2, 2023

AD firm admits ‘foreign footage’ used in PH promo

July 3, 2023

Good morning. Here are the most important news stories that you need to know.

AD firm admits 'foreign footage' used in PH promo

DDB Philippines, the advertising agency hired by the Department of Tourism (DOT) for its P49-million "Love the Philippines" campaign, apologized on Sunday to Tourism Secretary Christina Frasco and the public for using "non-original/ stock footage" of travel destinations in other countries for the campaign's promotional video.

By Dona Z. Pazzibugan, Marlon Ramos and Nestor Corrales

Troops keep spirits high in 'lonely island'

MAVULIS ISLAND, BATANES—The Philippines' front line in the north is a remote island of rocky cliffs jutting out of choppy waters adjacent to the Bashi Channel, the waterway that separates the country from Taiwan. Marines and sailors deployed here stand guard as the country's first responders in the event of a conflict between the United States and China over the self-ruled island.

By Frances Mangosing

TRUTH IN ADVERTISING A mobile phone shows a video for the Department of Tourism's promotional campaign on the Philippines. Ad agency DDB Philippines has apologized for using "foreign stock footage" of other travel destinations as pointed out by netizens, such as this image said to be of a fisherman in Thailand —RICHARD A. REYES

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CHR probes frat hazing of minor

The Commission on Human Rights has started investigating a suspected hazing case in Quezon City, involving a 17-year-old student beaten up by former fraternity brothers for joining another group. The victim, police said, was able to go home after he was mauled on June 16 but later passed out. He has since been recuperating in an undisclosed hospital. Police said a fraternity leader, one of three suspects, had been arrested.

By Krixia Subingsubing

OPINION

Need for coherent climate agenda

Over the past year, the Marcos administration has been criticized for its doublespeak (for example, advocating for renewable energy but approving the renewal of a fossil gas project) and the lack of a coherent, holistic climate change agenda. In his Sona next month, the President must speak with clarity and present a timeline on what the government intends to do to fulfill its commitment to the Paris Climate Change Agreement and to the Filipino people.

By Editorial

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