What Really Happens on Influencer Trips

Is Fashion Sleepwalking Into the Climate Crisis?; The Hunt for Aspirational Shoppers Continues

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: MONDAY, AUGUST 7, 2023 Tarte invited ordinary customers on one of its glamorous — and sometimes controversial — influencer trips. A BoF reporter was there. Fashion executives rarely discuss extreme weather in earnings calls, a sign they still see climate change as a remote threat. This week, Ralph Lauren and Capri report results, and likely clues to how well-off, but not that well-off, consumers are spending their money. Read our case study on why the Bangladesh Accord is fashion's most successful safety campaign and how it's expanding globally. Sabato De Sarno offered a glimpse of his vision for Gucci, posting an image from a high jewellery campaign starring model Daria Werbowy to his personal Instagram account.

TOP STORIES

BEAUTY What Really Happens on a Tarte Influencer Trip By Malique Morris For nearly a decade, the beauty brand has built its marketing around sending social media celebrities on lavish vacations, a practice that's become increasingly controversial. Could a trip to New York for 13 ordinary customers and their plus-ones to see Beyoncé in concert alter that perception? One reporter tagged along to find out. READ MORE

SUSTAINABILITY Is Fashion Sleepwalking Into the Climate Crisis? By Sarah Kent

The extreme and deadly weather experienced around much of the world in July got little mention on big brands' earnings calls, signalling that investors and executives still aren't treating climate as an immediate business risk. READ MORE

RETAIL The Hunt for Aspirational Shoppers Continues By Brian Baskin

This week, Ralph Lauren and Michael Kors owner Capri report financial results, and likely clues to how well-off, but not that well-off, consumers are spending their money. That, plus what else to watch for in the coming week. READ MORE

New Gucci Designer Teases Daria Werbowy Campaign READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Duty-Free Retailer Dufry Nearly Doubles H1 Turnover, Surpasses Pre-Pandemic Levels

ADVERTISEMENT

CENTRESTAGE CENTRESTAGE – the Asia's Fashion Spotlight, is a premier platform for fashion brands and designers to showcase their talents, build networks, and explore possibilities without limits. This year's exhibition, taking place from 6-9 Sept in Hong Kong, will carry both B2B and B2C elements, and is expected to be larger than ever before. Don't miss out on the opportunity to be a part of Asia's fashion hub and participate in CENTRESTAGE 2023. REGISTER NOW!

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com