Indie Designers' Alternative Paths to Success

Ferragamo’s Turnaround Effort; India’s Fashion IPOs

BoF DAILY DIGEST ADVERTISEMENT WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, APRIL 29, 2026 As the pipeline to scaling a fashion business grows more precarious, some designers are exploring alternative strategies. Ferragamo’s turnaround effort is moving in the right direction, write Luca Solca and Maria Meita. Adidas has established itself as a leader in the running category after three marathon runners broke records wearing the brand’s shoes, writes Mike Sykes. Indian fashion firms are heading for public markets even as global economic uncertainty weighs on IPO timing. Puig saw sales growth slow in the first quarter, reflecting cooling demand for fragrances. TOP STORIES EntrepreneurshipHow Some Founders Are Redefining Fashion’s Idea of Success By Lei Takanashi As the pipeline to scaling a fashion business grows more precarious, some designers are ditching the pursuit of global prestige in favour of a slower approach to growth they say is more sustainable — and more fulfilling. READ MORE LuxuryIs Ferragamo’s Turnaround Finally on Track? By Luca Solca and Maria Meita After more than 10 years of turnaround efforts, recent results and conversations with management suggest Salvatore Ferragamo is moving in the right direction, write Luca Solca and Maria Meita. READ MORE SportsFor Adidas, Making Marathon History Worked Well By Mike Sykes Adidas’ performance at the London Marathon established it as a leader in the running category. READ MORE Global MarketsFashion’s Race to the Indian Stock Market By Arnika Thakur From high-growth garment exporters to billion-dollar jewellers, Indian companies are gearing up for IPOs even as global economic uncertainty and market volatility threaten to delay some listings. READ MORE BoF PROFESSIONAL Join now and enjoy your first 14 days for just $/£/€1. START TRIAL NEWS BRIEFS •Puig Sales Growth Slows Despite Stable Revenue •China’s Anta Plans Return to India •Kimberly-Clark Sticks to 2026 Outlook, Beats Sales Estimates PARTNER CONTENT Inside Amazon Beauty’s Bid to Become a Discovery-Led Destination As growth in the $441 billion global beauty industry shows signs of cooling, beauty e-commerce continues its steady ascent. While a quarter of global beauty sales occurred online in 2024, that figure is expected to reach 31 percent by 2030, according to BoF and McKinsey’s The State of Fashion: Beauty 2025 report.  Against a backdrop of market saturation, geopolitical uncertainty and shifting consumer behaviour, Amazon Beauty is recalibrating its approach — raising the bar for the wider industry. Under the leadership of Wendy Franks, who stepped into the role of general manager of health and beauty at Amazon US in January 2026, the company is evolving its beauty proposition from a replenishment-led model to a more discovery-driven experience. BoF sits down with Franks to learn more about how Amazon Beauty is converting moments of inspiration into purchases. READ MORE The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com. Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, 54 Charlotte Street, London, W1T 2NS, United Kingdom businessoffashion.com