New York's Menswear Boom; Altuzarra Announces New Investment
WHAT YOU NEED TO KNOW TODAY: TUESDAY, OCTOBER 15, 2024 | | | |
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| | By Robert Williams and Simone Stern Carbone |
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| Evolving Measurement Techniques to Optimise Brand Marketing Success | Best practices today to engage consumers include much more effective and nuanced brand marketing, as the efficacy of performance marketing and paid campaigns diminishes due to decreasing relevancy and increasing costs. What's more, aspirational consumers are increasingly considered in where and how they spend money. To learn more about how brands can authentically invest in brand activations, and how to measure their performance, BoF and Ekimetrics hosted a roundtable discussion in London, gathering marketing leaders from across the UK's fashion industry. "What we see is the need for more North Star KPIs — like lifetime value, like brand equity, short-term sales — and then the need to have consistent measurement for those things," shared Sona Abaryan, partner at Ekimetrics. Discover further insights from the discussion, with comments from executives from brands such as Jimmy Choo, Harrods and Frasers Group on BoF today. | | |
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