Sustainability Masterclass Series - Join Us This Wednesday

Dear Reader,

A rising flood of products marketed as more sustainable is drawing scrutiny and criticism of greenwashing. Urgent action is needed to prevent a crisis of credibility and address shortcomings, as regulators and consumers become more critical of inflated claims.

To understand where the industry is falling short and where it has the most opportunity to progress, join us for the final masterclass of our three-part Sustainability Masterclass Series.

Masterclass 3 of 3 - How can Fashion Communicate With Credibility?

Streaming live on July 6 at 16:00 BST/11:00 EDT, join us to hear chief sustainability correspondent, Sarah Kent in conversation with Dorothée Baumann-Pauly, director, Geneva Center for Business and Human Rights and Shameek Ghosh, CEO and co-founder, TrusTrace, as they examine how fashion can address greenwashing concerns and unpack emerging regulation.

The BoF Sustainability Masterclass Series is exclusive to BoF Professional All-Access Members. If you are not a BoF Professional All-Access Member, join now for just £1/$1/€1 with our 30-day risk-free trial — and receive full access to the Sustainability Masterclass Series plus all the benefits of BoF Professional membership.

If you are unable to join live, the full series will also be available to watch on-demand.

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Masterclass 3 of 3:

How can Fashion Communicate With Credibility?

Shameek Ghosh

CEO and Co-Founder, TrusTrace

Shameek Ghosh is the CEO and co-founder of TrusTrace, a collective of four engineers and many partners who are working to change how we shop, eat and dress in order to reduce the impact on our environment. TrusTraces' aim is to build a future where our activities have a low carbon footprint and we value the human capital behind the products.

Dorothée Baumann-Pauly

Director of Geneva Center for Business and Human Rights

Professor Dorothée Baumann-Pauly is the director of the Geneva Center for Business and Human Rights at Geneva University's School of Economics and Management, the first human rights center at a business school in Europe. Since 2013, she is also the Research Director at the NYU Stern Center for Business and Human Rights at New York University.