Thursday, December 10, 2020

Selfridges’ Pandemic Pivot

What the Facebook Crackdown Means for Fashion

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THE DAILY DIGEST

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Wool | Dec 7 & 11 | DDNL

THE UPFRONT

Dear BoF Community,

It's been a difficult year for once-mighty department stores. Most were suffering before the pandemic, but British luxury chain Selfridges had navigated a decade of retail disruption better than competitors. And yet when the Covid-19 crisis hit, some of its key strengths, from staging experiences to wooing international customers, were rendered moot. Selfridges Group managing director Anne Pitcher talks to BoF's Sarah Kent about the retailer's pandemic pivot to local shopping, the power of knitting together online and offline channels and road ahead. Elsewhere, Zoe Suen breaks down the Chinese influencers you need to know in 2021. Plus, what the Facebook crackdown means for fashion.

Vikram Alexei Kansara, Editorial Director

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