Why the Most Coveted Products Are Surprisingly Affordable

Why People Are Working Out in Wool; Ramadan and Lunar New Year's Dual Fashion Moment

BoF DAILY DIGEST ADVERTISEMENT WHAT YOU NEED TO KNOW TODAY: MONDAY, FEBRUARY 16, 2026 Affordable brands are releasing some of the most-hyped products on the market, a space once dominated by luxury. Demand for activewear made from wool and cotton is rising as political conservatives join progressives in rejecting synthetics. The unusual convergence of Ramadan and Lunar New Year makes for a global marketing opportunity for fashion brands. The textile recycler Circulose, formerly known as Renewcell, is resuming production two years after filing for bankruptcy. TOP STORIES RetailWhy the Most Coveted Products Are Surprisingly Affordable By Cathaleen Chen Not so long ago, the "it" bags, shoes, jackets and belts usually bore the logo of a big luxury brand. But relentless price hikes have opened the door for premium players like Sézane and COS — and even mass brands like Uniqlo and Ugg — to capture the cultural zeitgeist. READ MORE SustainabilityWool Workout Clothes? The Demand Is Growing By Jessica Kwon The consumer base for activewear made of natural materials like cotton and wool is growing, as more people on the political right join progressives in worrying about the health effects of polyester and other synthetics. READ MORE Global MarketsThis Week: Ramadan and Lunar New Year Converge By Brian Baskin The two holidays haven't synced up this closely in a century. That should keep the fashion industry busy, as both have become major global shopping events. READ MORE SustainabilityExclusive: Textile Recycler Circulose Is Restarting Its Recycling Plant By Shayeza Walid The sustainable materials company, which closed its Swedish factory in 2024, is opening it again after a year of restructuring. READ MORE BoF PROFESSIONAL Join now and enjoy your first 14 days for just $/£/€1. START TRIAL BoF EVENTS Guillaume Motte, APR's Byunghoon Kim, Mona Kattan and Patrick Starrr Join The Business of Beauty Global Forum 2026 For the fourth edition of The Business of Beauty Global Forum, we are pleased to reveal that Guillaume Motte, chief executive of Sephora, Byunghoon Kim, founder and chief executive of Korean beauty giant APR, Mona Kattan, founder of premium perfume brand Kayali and Patrick Starrr, founder of One/Size Beauty are among the speakers who will be joining us on stage. The best and brightest leaders from Oura, Diptyque and more are also among our first cohort of speakers. A limited number of invitation-only tickets remain to join us in person at Stanly Ranch from June 24 to June 26, 2026. To request an invitation, please complete the application form. APPLY NOW The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, 54 Charlotte Street, London, W1T 2NS, United Kingdom businessoffashion.com