Home American Fashion's Lessons for European Luxury American Fashion's Lessons for European Luxury By -Edward Lance Lorilla February 12, 2026 0 Hermès Beats Expectations; LVMH Beauty's Executive Shakeup BoF DAILY DIGEST ADVERTISEMENT WHAT YOU NEED TO KNOW TODAY: FRIDAY, FEBRUARY 13, 2026 As European luxury giants look to pull out of a lengthy downturn, there may be lessons to take from their thriving American rivals. Hermès outpaced rivals with nearly 10 percent sales growth in the fourth quarter, lifted by the US market and price increases. Priya Rao takes a look behind the scenes at LVMH Beauty, which is in the middle of an executive shakeup. L'Oréal's fourth-quarter sales rose 6 percent on strong demand for hair care and fragrance in Europe and North America. TOP STORIES LuxuryWhat European Luxury Can Learn From American FashionBy Diana Pearl American brands have recaptured the zeitgeist — and market share — as Europe's luxury slump persists. As the sector's biggest names plot a comeback, there may be lessons to take from across the pond. READ MORE LuxuryHermès CEO: Couture Plans Are 'Moving Forward'By Mimosa Spencer The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand's artisanal know-how and top-end positioning. READ MORE BeautyBehind the Scenes at LVMH BeautyBy Priya Rao In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L'Oréal turned Valentino's fragrance into a blockbuster. READ MORE Opinion: In Defence of Fakes READ MORE BoF PROFESSIONALJoin now and enjoy your first 14 days for just $/£/€1. START TRIAL NEWS BRIEFS •Hermès Reports 9.8% Revenue Growth in Fourth Quarter, Beating Expectations •India Textiles to Get US Benefits Like Bangladesh, Official Says •Birkenstock Benefits From Growing Demand for Clogs and Boots •L'Oréal Reports 6 Percent Jump in Fourth-Quarter Sales •Unilever Sales Lifted by Dove Soap, India Beauty Demand BoF CAREERS Burberry Is Hiring Global opportunities at Burberry include a Designer (Beauty), a Video Editor, a Customer Analytics Manager and a Digital and Graphic Design Coordinator in London; and a Merchandising Manager and Tailor in New York. Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage. View Jobs Facebook Twitter Whatsapp Newer Older
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