Home Inside Gap’s Most Viral Ad Yet Inside Gap’s Most Viral Ad Yet By -Edward Lance Lorilla August 21, 2025 0 Can Social Media Stop Dupe Culture?; Fashion Keeps Making the Same Sustainability Mistakes THE DAILY DIGEST ADVERTISEMENT WHAT YOU NEED TO KNOW TODAY: FRIDAY, AUGUST 22, 2025 Gap's global CMO Fabiola Torres talks to BoF about why its fall denim campaign starring the girl group Katseye worked.Mirror Palais designer Marcelo Gaia is calling out dupe culture on social media to teach consumers about the realities of running an indie brand.Failed efforts to agree upon a global treaty on plastics pollution point to emerging challenges for the fashion industry.Rent the Runway gave a controlling stake to lenders in exchange for erasing $240 million in debt and injecting $20 million into the company. TOP STORIES MARKETINGWith Katseye, Gap Lands Its Most Viral Ad Yet By Haley Crawford The girl group-starred spot, focusing on the brand's denim assortment, has been lauded online for its diversity and brand alignment. Its success feels especially striking on the heels of American Eagle's recent controversy-addled Sydney Sweeney campaign. READ MORE LUXURYSocial Media Created Dupe Culture. Can It Also Reverse the Damage? By Jessica Kwon Marcelo Gaia, the owner and creative director of New York-based brand Mirror Palais, frequently publishes candid, casual videos to call out fast-fashion imitations. READ MORE SUSTAINABILITYThe Sustainability Edit: From Tasteless Marketing to Toxic Products, Fashion Keeps Making the Same Mistakes By Sarah Kent Failed efforts to agree a global treaty on plastics pollution point to emerging challenges for the fashion industry, while Swatch is the latest brand to face a backlash over a marketing campaign many consumers found racist. READ MORE Consumer Resilience to Be Tested as Tariff-Fuelled Price Increases Brew READ MORE Walmart Slumps on Rare Profit Miss, Citing Higher Claims READ MORE BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL NEWS BRIEFS Rent the Runway to Swap Debt for Equity in Revival EffortSwitzerland's Gold Export Surge Highlights Its US Trade Dilemma BoF CAREERS TOTEME Is Hiring Opportunities at TOTEME in Stockholm include a Junior Photo Producer, a Digital Merchandising Manager, a Digital Marketing Specialist, a Buyer (APAC) and a Retail Training & Excellence Manager. TOTEME is a Stockholm-based fashion brand founded in 2014 by Elin Kling and Karl Lindman. The label focuses on iconic pieces with distinct silhouettes, precise cuts, and elevated fabrics, refined over time to create a timeless, curated wardrobe. VIEW JOBS Facebook Twitter Whatsapp Newer Older
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