GameSquare Holdings, Inc. (NASDAQ: GAME) is forging a unique position at the intersection of sports, gaming, and youth culture. With Dallas Cowboys owner Jerry Jones holding a 47% stake and providing board-level insight through longtime Cowboys CFO Tom Walker, the company has quickly risen as a media and marketing force.
In 2024, GameSquare acquired FaZe Clan, one of the most iconic names in gaming, expanding its total audience reach to over 1 billion and capturing 38% of all esports engagement .
GAME is the official creative agency for the Cowboys, producing immersive activations like Dallas Cowboys Game Time in Fortnite, and has now added a bold new dimension to its growth story: Web3 engagement.
Now, GameSquare is planting its flag in the future of digital ownership with a bold move into blockchain-powered fan engagement. The company recently acquired ZONED Gaming, a crypto-native platform incubated by Swiss digital asset firm Dialectic.
ZONED is designed to deliver decentralized, participatory esports experiences where players and fans can truly own their moments through on-chain rewards and content sharing.
In the words of CEO Justin Kenna: "ZONED is the first step in a much broader Web3 strategy... We're building a next-gen platform where players, creators, and fans co-own culture."
GAME's momentum is matched by its financial trajectory. From $11 million in 2021 to over $100 million in expected 2024 revenue, the company is rapidly scaling!
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