Dear BoF Community,
The new vision for Dior by Jonathan Anderson has been teased all week on social media, slowly revealing hints of the brand's new chapter.
To decode Jonathan's new Dior, today we have the most incisive and insightful take from BoF's inimitable editor-at-large Tim Blanks. On Thursday, when I asked Tim about his preview with Jonathan earlier this week, he whispered three key words into my ear: "18th century grunge."
My mind tried to conjure up what that might look like, but it wasn't until the show at Les Invalides on Friday afternoon at 2:30pm that it all came into focus. Tim and I were seated across from a phalanx of designers — Stefano Pilati, Glenn Martens, Simon Porte Jacquemus, Donatella Versace, Silvia Venturini Fendi, Pierpaolo Piccioli, Chemena Kamali, Chitose Abe, Nicolas de Felice and Christian Louboutin — who came to support and, no doubt, to carefully scrutinise Jonathan's debut. Where Jonathan goes, many others will surely follow.
"He's been cast as LVMH's saviour," writes Tim in his review. "The first designer to be given full control of every aspect of the Dior business — women's, men's, haute couture — to pull it back from a brink that naysayers gleefully picture it perched on."
So can Jonathan pull it off? Read Tim's full review here: "Jonathan Anderson's Grunge Aristocracy at Dior"
Plus, this week on The BoF Podcast, tune in to hear from Yasmin Sewell on her journey from fashion into beauty, with her superpower: using intuition to guide her choices in business — and life.
Have a great weekend,
Imran Amed, Founder and Editor in Chief
Below are my top picks from our analysis on fashion, luxury and beauty this week:
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