Trump’s Tariffs Rock Fashion’s Supply Chain

H&M Hires Jonathan Saunders; The Logic Behind Chanel's Boat Race Deal

THE DAILY DIGEST

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, APRIL 3, 2025 The Trump administration's tariffs hit apparel manufacturing hubs particularly hard, with some of the highest levies reserved for China, Vietnam and Bangladesh. H&M has hired Jonathan Saunders to be creative director of its & Other Stories unit. Chanel's Boat Race sponsorship is more about brand storytelling than reach. Watches and Wonders attracted more brands including LVMH's Bulgari this year, but other big names like Breitling and Swatch sat out. DTC menswear brand True Classic landed its first outside investment in a deal that values the company at $850 million.

TOP STORIES

RETAIL Trump's Tariffs Rock Fashion's Supply Chain By Marc Bain and Joan Kennedy

Some of the most severe import duties announced Wednesday were aimed at apparel manufacturing hubs. READ MORE

RETAIL & Other Stories Appoints Jonathan Saunders Chief Creative Officer By Sarah Kent The former Diane von Furstenberg designer is taking on a newly created role at the H&M Group-owned brand, BoF can exclusively reveal. READ MORE

LUXURY The Logic Behind Chanel's Boat Race Deal By Robin Swithinbank

The French luxury giant's sponsorship of the annual Oxford-Cambridge Boat Race is more about brand storytelling than reach. 'You are talking about the ultimate level of sport with the purest values,' said Chanel's president of watches and jewellery Frédéric Grangié. READ MORE

LUXURY Behind-the-Scenes at Watches and Wonders Geneva By Robin Swithinbank CEOs of the Geneva watch fair's organising foundation, LVMH's watchmaking division, Piaget and Breitling sound off on the latest edition. Bulgari has entered the fold, but Breitling, Audemars Piguet and Swatch continued to snub the expo. READ MORE

DIRECT-TO-CONSUMER True Classic Secures $850 Million Valuation From Son of Chanel Owner By Malique Morris The men's T-shirt maker's funding from 1686 Partners, a private equity firm founded by David Wertheimer, will help the brand invest in supply chain, retail and international expansion as it aims to reach upwards of $1 billion in annual sales in the next 10 years. READ MORE

Duran Lantink Wins 2025 Woolmark Prize READ MORE

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NEWS BRIEFS Willow Lindley Named Style Director of WSJ Magazine Amazon Submits Bid for TikTok With US Sale Deadline Nearing LVMH Announces Finalists for 2025 Prize for Young Designers

PARTNER CONTENT

Leveraging Data to Drive Deeper Relationships With Consumers Consumers today are overwhelmed by choice across products and services. Seventy-four percent of customers report walking away from online purchases due to the sheer volume of choice, according to BoF & McKinsey's The State of Fashion 2025 report.  As a result, the need to cultivate and leverage first-party data to better understand and serve customers is proving a critical hygiene factor for brands and retailers looking to capture consumer attention in 2025. In partnership with Brookfield Properties, BoF unlocks some key insights and examples, including those from BoF's proprietary case study, "How to Turn Data Into Meaningful Customer Connections." READ MORE

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