Inside H&M’s Plan for AI Models

Why India's Gemstone Cutters Lead the Pack

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, MARCH 25, 2025 H&M is partnering with models to create "digital twins" that will appear in campaigns, hoping to leverage generative AI while addressing criticism of the technology. India is expanding its role as the world's leading supplier of cut gemstones. As the confusion around "longevity" grows, gyms, beauty brands and healthcare companies are profiting from the ambiguity. Plus, access unparalleled business intelligence and a peer network of top global executives with Executive Membership. Learn more here.

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TECHNOLOGY H&M Knows Its AI Models Will Be Controversial By Marc Bain

The company expects public opinion to be divided on its plan to use "digital twins" of real models in AI-generated imagery. But the best way to protect models' jobs and rights in the age of AI, it says, is to bring them into the process. READ MORE

LUXURY Jaipur, Not Antwerp: Why India Increasingly Supplies The World's Gemstones By Ming Liu

Brands including Chopard and Messika have opened up about their reliance on Indian gemstone cutters. In addition to lower costs, the country boasts pedigreed suppliers and craftspeople well-versed in traditional techniques. READ MORE

BEAUTY The Murky, Expensive World of Longevity, Explained By Yola Mzizi While there's no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver. READ MORE

Op-Ed | Target's DEI Flip-Flop Came at a Price READ MORE

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Reimagining Customer Connections Through Digital Product Passports From 2027, the EU's Ecodesign for Sustainable Products Regulation will require products to use digital product passports (DPPs) for traceability and sustainability information. However, in focusing only on compliance, there is a risk that brands could overlook the bigger opportunity. "It's quite clearly an uncertain time for the fashion industry as geopolitical disruptions impact supply chains and the general business outlook," said Certilogo founder and general manager Michele Casucci. "But changing consumer sensibilities and technological shifts are also impacting business. That's exactly why this is the time for leaders to step up and embrace the challenges of the future." Over breakfast at The Wilde in Milan's Brera district, BoF together with Certilogo gathered industry leaders from brands such as Kering, Moncler, Alberta Ferretti, Armani, Missoni, Giuseppe Zanotti and The Attico to discuss DPP's wider opportunities. Read on for insights from the discussion. READ MORE

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