What will be the single biggest opportunity for the fashion industry in 2025?
The State of Fashion 2025 reveals that the top executive priority this year is finding lasting ways to differentiate, whether through new designs, experiences or customer niches. As brands compete more fiercely for wallet share amid a tough economic climate, it will be more important than ever for them to stand out.
Download your complimentary copy of The State of Fashion 2025 now to learn more about the biggest challenges and opportunities the industry will face this year.
"For companies to grow in 2025, they will need to evolve, focusing on proving their underlying value proposition. Authentically reaching underserved customers, localising offerings, and optimising in-store experiences are some of the ways in which leading fashion brands will differentiate themselves to stay ahead."
— Rahul Malik, Chief Growth Officer and Head of BoF Insights at The Business of Fashion
The State of Fashion is an annual report produced by McKinsey & Company and BoF Insights, The Business of Fashion's advisory team. BoF Insights partners with leading fashion and beauty brands and investors to help them sustainably grow for the long term. Get in touch to find out how we can support your business.
