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Tuesday, October 15, 2024
Is Non-Human Engagement Skewing Your Email Campaigns?
Understand the impact of non-human interactions on your email marketing
Do you have non-human interactions within your email campaigns?
Have you noticed unexpected changes in your email campaign metrics? You're not alone. With updates from Google, Yahoo, and Apple's Mail Privacy Protection (MPP), non-human interactions are influencing how email opens and clicks are measured. But what does this mean for your email marketing strategy?
Our latest blog breaks down:
What non-human interactions are
How they affect your open and click rates
What you can do to get more accurate insights into your campaigns
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