The Real Gen Z-Millennial Divide

Nike Investors Want Answers on Human Rights Risks; This Week: Olympic Glory and Back-to-School Blues

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WHAT YOU NEED TO KNOW TODAY: MONDAY, JULY 29, 2024 While Gen-Z drives trends, Millennials still outspend them. Retailers need a strategy to cater to both. A group of investors is pressuring Nike to review its approach to human rights and labour standards in its supply chain. Fashion was in the spotlight as the Paris 2024 games opened with a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion. This week, the Paris Olympics kick into high gear, while in the US back-to-school spending is expected to underwhelm.

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RETAIL Why Retailers Should Stop Worrying About the Gen-Z Versus Millennial Divide By Cathaleen Chen

As Gen-Zers hit their mid-20s, the style gap between that generation and their slightly older peers is rapidly widening and playing out publicly on TikTok. For brands, it's not a matter of choosing a side but rather making an assortment accessible even to older, risk-averse customers. READ MORE

SUSTAINABILITY Nike Investors Want Answers on Human Rights Risks By Sarah Kent

The troubled sportswear giant is under pressure to address alleged failings in its approach to responsible sourcing as it struggles to execute on a turnaround plan amid an Olympics marketing push. READ MORE

LUXURY Dior, Louis Vuitton and Young Creators Take Centre Stage at Olympics Opening Ceremony By Robert Williams

Fashion was in the spotlight as the Paris 2024 games opened with an awe-inspiring spectacle including a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion. READ MORE

RETAIL This Week: Fashion Chases Olympic Glory and Tries to Shake the Back-to-School Blues By Brian Baskin The Summer Olympics in Paris are already proving a potent marketing opportunity. In the US, back-to-school shopping is falling short of expectations. READ MORE

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