[CASE STUDY] Discover the Success of KFC Rewards

Learn how to transform your loyalty program 

Marigold Helps KFC Launch Instant-Hit Loyalty Program Hot on the heels of its February 2024 release, KFC's new loyalty program, KFC Rewards, has already surpassed one million members.  When making orders via their rewards account, customers earn 10 points for every eligible dollar they spend, which can be redeemed for various menu options in KFC's Secret Recipe Vault. And to spice it up, KFC keeps these rewards in constant rotation. "The number of fans that have been waiting for this product from KFC is unbelievable," said Paul Tuscano, Chief Digital Officer at KFC. Consumers want loyalty programs. According to our latest research, 39% of consumers are increasing their loyalty program participation this year, while a mere 8% are reducing it (52% are keeping their participation constant).   And the brands that can secure consumer loyalty are poised to win big, with roughly six in ten consumers citing that they'll pay more to shop with the brands they're loyal to.   Ready to make a winning loyalty program of your own? Talk to an expert Marigold is a global martech leader with a clear goal: to help brands find their people, really get to know them, and make them superfans via relevant, personalized experiences.  Marigold Engage+ | Marigold Engage | Marigold Engage by Sailthru | Campaign Monitor by Marigold | Emma by Marigold © Marigold Inc. All Rights Reserved Terms & Privacy Policy Marigold, Inc., 11 Lea Avenue, Nashville, TN 37210 Unsubscribe