Alessandro Michele’s Surprise Valentino Debut

Fashion Can't Wait on Regulation to Act on Sustainability; Evaluating Golden Goose's IPO

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WHAT YOU NEED TO KNOW TODAY: MONDAY, JUNE 17, 2024 Alessandro Michele made a surprise debut for Valentino, dropping an unscheduled lookbook of over 260 images during Milan Fashion Week. Fashion can't wait for regulation to start delivering on its climate commitments, argues Achim Berg. Golden Goose's IPO later this week will test whether investors believe the brand's distressed sneakers are more than a fad. Calvin Klein and Diesel draw a bigger and more engaged audience on social media than much larger competitors, according to The BoF Brand Magic Index.

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FASHION WEEK 'Hyper Beauty': Inside Alessandro Michele's Surprise Valentino Collection By Robert Williams

Over 260 images dropped during Milan Fashion Week provided a look at the star designer's plans for the Roman couture house. 'It's a continuous orgasm,' he said. READ MORE

SUSTAINABILITY Op-Ed | Fashion Can't Wait on Regulation to Act on Sustainability By Achim Berg

The industry's sustainability champions are banking on legislators to force brands to deliver on climate commitments. Unless policy is paired with rapid action, it still won't be enough, argues Achim Berg. READ MORE

LUXURY This Week: Golden Goose Tests Investors' Trend Forecasting Chops By Brian Baskin

The footwear brand is hoping for a $2 billion market capitalisation with its initial public offering, which means selling the market on distressed sneakers being more than a fad. READ MORE

MARKETING Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It By Michelle Wiles and Hannah Crump

The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI. READ MORE

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How Marketplace Models Are Driving Growth in Beauty At The Business of Beauty Global Forum, Alex Carmody, marketplace partnership VP of brand strategy at global commerce accelerator Front Row, shared insights on how marketplaces can be used to build routes to core customers. "Gen-Z and Gen Alpha will encounter a product on TikTok and while they will do some research on DTC websites, they are bypassing Google and going straight to Amazon to directly search for the brand," Carmody shared on stage. READ MORE

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