Menswear’s New Groove

Angelo Flaccavento Reports From Pitti; Has Supreme Hit a Ceiling?

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WHAT YOU NEED TO KNOW TODAY: SATURDAY, JUNE 17, 2023 At Pitti Uomo, traditional suit-makers explored a more casual direction while technical outdoor brands elevated their offer. Menswear is in flux with fragmentation the clearest current, writes Angelo Flaccavento. Supreme is struggling to scale what customers love about the streetwear brand. Fashion councils are pushing back against some of the EU's new sustainability rules. A Rhude shareholder has sued the brand's founder, Rhuigi Villaseñor, alleging he used company finances to fund his lifestyle. Plus, on The BoF Podcast, Dame Stephanie Shirley shares how she fled Nazi Germany and created a $3 billion tech company.

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LUXURY Has Supreme Hit a Ceiling? By Daniel-Yaw Miller

Sales at the VF Corp.-owned brand have slipped, a sign that there may be a limit to how much its pioneering drops and collabs model can scale. But don't count the streetwear giant out yet. READ MORE

LUXURY Menswear's New Groove: Casual Suiting Meets Gorpcore? By Daniel-Yaw Miller

Established luxury brands, emerging designers and buzzy technical players alike mixed relaxed suiting with sportswear at the influential Pitti Uomo trade show. READ MORE

FASHION WEEK At Pitti, Fashion in Flux By Angelo Flaccavento

Fragmentation is, paradoxically, the strongest through line in menswear today, writes Angelo Flaccavento. READ MORE

TECHNOLOGY The BoF Podcast | Dame Stephanie Shirley: 'Men Told Me There Was No Market For Software Houses. We Proved Them Wrong.' By BoF Team

The pioneering 89-year-old entrepreneur shares her life story as a child refugee who fled Nazi Germany and created a $3 billion technology company. READ MORE

SUSTAINABILITY Explainer: Why New Sustainability Rules Are Worrying the Fashion Industry By Sarah Kent The European Fashion Alliance, a coalition of groups including France's Fédération de la Haute Couture et de la Mode and Italy's Camera Nazionale Della Moda Italiana, has weighed in on EU plans to regulate fashion. They're not entirely happy. READ MORE

LUXURY Rhude Shareholder Files Lawsuit Against Founder Rhuigi Villaseñor By Tamison O'Connor The lawsuit accuses Villaseñor, who launched the hit streetwear label beloved by rappers and NBA players in 2015, of misappropriating company finances. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Vogue Ukraine's Vena Brykalin Promoted to Editor-In-Chief Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts

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