How Brands Launch Handbags in 2023

Puppets and Puppets Looks Beyond the Cookie Bag; Investors Eye TikTok Fragrances

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, MAY 16, 2023 Brands that have found recent success with handbags tell BoF the secrets to entering the category. Niche lines like Juliette Has A Gun have found favour on TikTok, and investors have taken notice. On the heels of its hit cookie bag, cult favourite downtown New York brand Puppets and Puppets is charting its next steps. Creative cadences and an 'always on' mindset create ample opportunity for burnout in fashion. BoF Careers examines how to mitigate the occupational phenomenon. Adeju Thompson's Lagos Space Programme won the International Woolmark Prize. Vice filed for Chapter 11 bankruptcy on Monday, but said it would not disrupt operations at its publications, including i-D and Refinery29.

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RETAIL How to Launch Handbags By Cathaleen Chen

The accessory is a popular new offering for contemporary brands that see an opening as luxury labels hike prices. Brands that go into the category with a tight assortment and a strong aesthetic are best positioned for success. READ MORE

BEAUTY Gen-Z Is Driving Fragrance M&A By Rachel Strugatz

TikTok fanatics are discovering new or smaller lines like Juliette Has a Gun and Parfums de Marly. Investors have taken note. READ MORE

ENTREPRENEURSHIP Puppets and Puppets Looks Beyond the Cookie Bag By Joan Kennedy

The brand, which harnessed the power of its bestselling Cookie bag and tastemaker customer base to become one of New York's most promising emerging labels, wants to grow buzz at home and abroad. READ MORE

WORKPLACE & TALENT How to Handle Burnout in the Fashion Workplace By Sophie Soar and Maya Avram

Creative cadences, competitive colleagues and an 'always on' mindset create ample opportunity for failing to maintain a healthy work-life balance in fashion. Psychologists, mental health experts and industry professionals share their advice on mitigating burnout in fashion. READ MORE

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NEWS BRIEFS Vice Media Files for Bankruptcy Advertisers Say Stricter Regulations Will End the Era of Greenwashing Amazon Plans to Add ChatGPT-Style Search to Its Online Store Lagos Space Programme Wins International Woolmark Prize Chanel Taps Timothée Chalamet as Fragrance Ambassador Rare Rolex Milgauss Fetches Record $2.5 Million at Auction

BoF CAREERS

Explore Jobs at Chico's, White House Black Market and Soma Opportunities in Florida include an Assistant Technical Designer at Chico's, an Associate Knitwear Designer at White House Black Market and a Marketing Director at Soma. Founded in 1983, Chico's FAS operates three brands — Chico's, White House Black Market and Soma — out of their corporate headquarters in Fort Myers, Florida. Selling women's apparel, accessories and related products, the brands have over 1,300 boutiques and outlets in the United States, as well as e-commerce platforms for each brand. VIEW JOBS

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