Reinventing the Checkout Line

The Problem With Beauty Incubators, Allbirds' New DTC Rules

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, DECEMBER 8, 2022 BoF's latest case study explores how retailers use technology, design and marketing to take the friction out of the checkout process and reduce cart abandonment. Allbirds' CEO unpacks DTC's multi-channel playbook for winning new customers in 2023. Some beauty founders are butting heads with the incubators they tapped to develop their brands. Plus, this week on The Debrief, Lauren Sherman details how The Frankie Shop became Instagram's favourite fashion brand.

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TECHNOLOGY How to Take the Friction Out of Commerce | Case Study By Marc Bain Tools and services are helping fashion and beauty industries stem the billions of dollars they reportedly lose due to abandoned carts by taking the friction out of the checkout stage, online and off. READ MORE

DIRECT-TO-CONSUMER Allbirds: New Direct-to-Consumer Playbook By Cathaleen Chen

Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023. READ MORE

BEAUTY The Problem With Beauty Incubators By Rachel Strugatz

With two high profile lawsuits pending against leading beauty incubators — Morphe and Maesa — the industry's business model of the moment is starting to show cracks. READ MORE

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NEWS BRIEFS Express, Gap Stores Glutted With Prior Seasons' Goods System Magazine Launches New Bi-Annual Beauty Publication Chanel's Lagerfeld-Era Image Director Éric Pfrunder Dies at 74

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PODCAST The Debrief | How The Frankie Shop Became Instagram's Favourite Fashion Brand By BoF Team

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