Adidas After Yeezy

China's Streetwear Scene, Supreme Opening Chicago Store

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, NOVEMBER 10, 2022 Adidas is betting new CEO Bjørn Gulden, and a partnership with Fear of God's Jerry Lorenzo, can help the brand move past Yeezy. China's streetwear scene is heating up, attracting global consumers and major brand collaborations. This week on The Debrief, BoF's Lauren Sherman and Diana Pearl discuss the state of influencer marketing. Plus, join us at BoF VOICES 2022 to meet the global pioneers who are shifting the industry's status quo. Register for the livestream.

TOP STORIES

RETAIL Can Adidas Move On From Yeezy? By Daniel-Yaw Miller

Top of incoming CEO Bjørn Gulden's in-tray will be dealing with unsold Yeezy inventory and reversing the brand's steep decline in China. READ MORE

CHINA Inside China's Burgeoning Streetwear Scene By Daniel-Yaw Miller

The country's streetwear market is heating up, attracting both global consumers and major brand collaborations. READ MORE

VOICES BoF VOICES 2022 | Session 2: Back to 'Reality' for the Fashion Industry By BoF Team

Register now for the VOICES 2022 livestream, as we examine the opportunities and challenges ahead for the global fashion system. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Amazon Becomes World's First Public Company to Lose $1 Trillion in Market Value Supreme Opening Chicago Store Capri Cuts Sales Forecast on Slow China Recovery Adidas Slashes 2022 Outlook After Kanye West Split

MULTIMEDIA

PODCAST The Debrief | The State of the Influencer Economy By Lauren Sherman and Diana Pearl

PARTNER CONTENT

The Future of Customer Engagement in Luxury E-Commerce In a recent BoF Live event, Kristin Maa, senior vice president of growth at Saks Fifth Avenue, joined Lydia Pang, chief executive and co-founder of digital strategy studio Mørning, discussed the new winning strategies for companies to attract and, critically, engage luxury consumers online. "I think the future of luxury engagement is going to be about customisation that is dictated by the consumer, so a customer being able to express themselves, give feedback and have more control and input in the way they experience brands, rather than brands pushing a narrative," said Maa. READ MORE

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