Nike’s Next Hype Sneaker: The Jordan 2

Unpacking the Richemont-Farfetch-YNAP Deal, Video's Challenge for Fashion Brands

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, AUGUST 26, 2022 Nike wants to turn the polarising Air Jordan 2 into its next blockbuster shoe, a major test of the sports giant's marketing strategy. Richemont is selling a large stake in Yoox Net-a-Porter to Farfetch. BoF explains the complex deal. Gap Inc. beat revenue estimates on strong Banana Republic sales, but withdrew its annual forecasts due to inventory struggles. Dior and other brands are making innovative use of sound and visuals as TikTok drives investment in video content.

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RETAIL Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker? By Daniel-Yaw Miller

With the Dunk past its prime, Nike is looking for its next hit silhouette. It's banking on the AJ2, perhaps the most polarising shoe in the Jordan family. READ MORE

LUXURY Richemont, Farfetch and YNAP: Understanding a Transformational E-Commerce Deal By Tamison O'Connor

The Swiss luxury group is spinning off Yoox Net-a-Porter in a joint venture with Farfetch. What does it mean for Richemont, Farfetch, YNAP and the luxury industry at large? BoF dissects the deal. READ MORE

TECHNOLOGY The Rise of Video Has Fashion's Content Machine Working Harder Than Ever By Marc Bain The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets. READ MORE

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NEWS BRIEFS Gap Tops Revenue Estimates on Strong Demand for Banana Republic Apparel Shoppers Are Cutting Back on Clothing, Forcing US Retailers to Slash Prices Coty Rides Beauty Boom, Beats Revenue Estimates Sneaker Maker Taking on Nike Leads Growth of Top Chinese Brands UN Rights Chief "Under Tremendous Pressure" Over Report on China's Uyghurs

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