Thom Browne’s Expansion Plans

Halsey's New Beauty Brand, Buy Now Pay Later's Future

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WHAT YOU NEED TO KNOW TODAY: MONDAY, JULY 18, 2022 Zegna-owned Thom Browne plans to double sales to $500 million by opening intimate stores in offbeat locations. The singer Halsey is launching a second, lower-priced beauty brand at Walmart that targets Gen Z shoppers. Many fashion companies that were preparing IPOs this year have put those plans on hold amid market turbulence. BoF Professional analysis now unlocked for non-members: Buy now, pay later isn't going anywhere, but lenders likely need to rethink financing for small purchases, writes Marc Bain.

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LUXURY Thom Browne's Path to $500 Million, 500 Square Feet at a Time By Alexandra Mondalek

The Zegna-owned brand seeks to double sales to over $500 million from $230 million in 2021 while maintaining its insider cachet. CEO Rodrigo Bazan sees opening intimate boutiques in offbeat locations as a path to keep growing in a luxury market dominated by European giants. READ MORE

BEAUTY Exclusive: Halsey Launches a Second Beauty Brand By Chavie Lieber The new line, called AF94, launches at Walmart this month and targets Gen-Z with products priced at $10 and under. READ MORE

FINANCIAL MARKETS Fashion's IPO Roadshow Grinds to a Halt By Brian Baskin This week, everyone will be talking about uncertainty in financial markets and the release of BoF Insights' new report on the handbag market. READ MORE

TECHNOLOGY The Days of Using 'Buy Now, Pay Later' for a $10 T-Shirt May Be Numbered By Marc Bain The BNPL industry is being put to the test by inflation and rising interest rates, but maybe the biggest question is whether it can ever work as a standalone business funding hordes of low-value purchases. READ MORE

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