The Retail Data That Really Matters

Armani Returns to Profitability, The Debrief: How Athletes Build Fashion Brands

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JULY 21, 2022 Retailers have hit on clever ways to turn petabytes of data on everything from customer demographics to the weather into sales. Armani reported revenues of over €2 billion for 2021, meeting its pandemic rebound target a year earlier than forecast. Beauty brands have struggled to copy fashion's template for releasing lower-priced diffusion lines, writes Rachel Strugatz. Join us live on LinkedIn where fashion designer Stella Jean discusses building a career in fashion on Tuesday, 26 July at 16:00 BST/11:00 EDT. Register now. Plus, this week on The Debrief, BoF's Daniel-Yaw Miller unpacks why and how sports stars are running their own labels.

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TECHNOLOGY 5 Ways Retailers Can Gain an Edge Using Data By Marc Bain

Given the amount of data fashion businesses are able to collect these days, it can be hard to pick out the information that matters. BoF spoke with brands and industry experts about the best ways to find the signal amid the noise. READ MORE

LUXURY Armani Returns to Profitability, Trading Above Pre-Pandemic Levels By Robert Williams

The closely-held Italian fashion giant reported consolidated revenues of over €2 billion for 2021, meeting its rebound target a year earlier than owner and CEO Giorgio Armani had forecast. READ MORE

BEAUTY Why Diffusion Beauty Brands Rarely Take Off By Rachel Strugatz With the launch of AF94, Halsey now operates two makeup brands. But star power alone won't ensure success for a diffusion label, a notoriously tricky concept to pull off in beauty. READ MORE

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NEWS BRIEFS Depop Chief Executive Maria Raga Resigns Amazon Fails to Halt India's Future Retail Going into Bankruptcy Zalando, Yoox Net-a-Porter and About You Launch Climate Strategy Platform for Brands Activist Bluebell Wants Ex-Bulgari CEO on Richemont Board

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PODCAST The Debrief | How Athletes Are Building Fashion Brands By BoF Team

BoF CAREERS

Explore Jobs at Chico's, White House Black Market and Soma Opportunities in Florida include a Merchandise Planner and a Marketing Director at Chico's, an Associate Marketing Manager at White House Black Market and an Assistant Sleepwear Designer and a Visual Merchandising Manager at Soma. Founded in 1983, Chico's FAS operates three brands — Chico's, White House Black Market and Soma — out of their corporate headquarters in Fort Myers, Florida. Selling women's apparel, accessories and related products, the brands have over 1,300 boutiques and outlets in the United States, as well as e-commerce platforms for each brand. VIEW JOBS

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