Access proprietary research from BoF Insights to sharpen your strategy
Dear Reader, Bags and leather goods are the foundation of many of the world's top luxury businesses and remain the industry's biggest and most profitable category.
Yesterday, BoF Insights released "The New Era of Designer Bags: Redefining Leather Goods," a 105-page report providing our data-driven assessment of the challenges and opportunities that lie ahead for the $72 billion category, which is set to grow at a rate twice that of designer apparel and be worth $100 billion by 2027.
The report is informed by four proprietary surveys with high-net-worth individuals (HNWIs) and general consumers in the US and China — representing the two biggest markets for designer bags and small leather goods — alongside 24 executive interviews with brands and retailers, rental and resale platforms, influencers and consultants. |
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Purchase your copy of the report to access: - Global market analyses of designer bags and small leather goods, with a minimum retail price of $250 / 1,500 Chinese yuan
- Proprietary research with general consumers and HNWIs in the US and China, revealing the most in-demand brands and styles, consumer budgets by demographic group, the psychology behind purchases, and views on channels like resale and rental
- Executive guidance around tactics for brand elevation, including pricing architecture
- Concise case studies of Burberry, Saint Laurent, Mansur Gavriel, Telfar and Rimowa, as well as strategic analyses of key brands positioned across the price spectrum, covering Bottega Veneta, Coach, Gucci, Hermès, Jacquemus, Kate Spade, Louis Vuitton, Mark Cross, Off-White, Prada and Stella McCartney
- An in-depth overview of the concurrent forces of accessibility, casualisation and sustainability, which are expanding the definition of luxury
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Example analysis from the report: |
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For a look at all research published by BoF Insights, please click here.
Should you have any questions about BoF Insights, or if you would like to suggest future topics for the team to research, please do not hesitate to reach out to our team at insights@businessoffashion.com.
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AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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