Tuesday, July 19, 2022

jason hirschhorn's @MusicREDEF: 07/19/2022 - Monetizing TikTok, What K-Pop Really Is, Brent Faiyaz, Rudy Van Gelder, Lloyd Banks, Gwar...

I was riding down the street in my car and I heard the first song that I ever recorded for the first time on the radio. And I couldn't believe I was hearing myself on the radio... I remember the time of day it was, I remember exactly where I was... That was the highlight of my life, even above getting the Grammy.
Open in browser
Tuesday July 19, 2022
REDEF
The meaning of la-la: Wilbert Hart, William "Poogie" Hart and Randy Cain of the Delfonics in Harlem, Oct. 15, 1968.
(Don Paulsen/Michael Ochs Archives/Getty Images)
quote of the day
"I was riding down the street in my car and I heard the first song that I ever recorded for the first time on the radio. And I couldn't believe I was hearing myself on the radio... I remember the time of day it was, I remember exactly where I was... That was the highlight of my life, even above getting the Grammy."
- William "Poogie" Hart, Delfonics singer/songwriter, 1945 – 2022
rantnrave://
Deflation

TIKTOK music head OLE OBERMANN never quite said A) his service doesn't pay royalties based on video plays because B) it considers itself a "promotional platform" rather than C) a "streaming" service, as it appeared he'd said by the time a statement he made to Music Business Worldwide a couple weeks ago made its way to music Twitter this weekend. Obermann did in fact say B and C, and A was already understood. The connectors "because" and "rather than" were added, by implication, as the statement made its way to a second MBW story and then to Twitter, where TikTok became one of the targets du jour for artists wondering, as they often do, where the money from billions and billions of streams is going.

In TikTok's case, the biggest chunk goes to labels as a blanket fee that isn't connected to individual streams. MBW contrasted this to YOUTUBE, which pays out a revenue share based on plays of monetized videos, and calculated that TikTok is paying out a far lower percentage of its revenues to music creators. (This is, it should be noted, about artist/label royalties. Songwriter/publisher royalties are different deals and a different discussion.) If TikTok were defending this discrepancy with the argument that it's providing musicians with free exposure, which it kinda sorta seems it is, it would be making itself that much easier of a target for artists' anger. But if you parse what Obermann actually said, it's that TikTok's contracts with record companies don't call for per-play royalties *and* TikTok provides exposure, which reads differently if you try to replace "and" with "because." Questions arise either way, though. No company should be pushing the exposure argument in 2022, or ever again.

And maybe I'm just splitting hairs. The TikTok exec also told MBW, "From the outset we wanted to pay rightsholders," which is a strange thing to say, as if paying rightsholders is a thing a company can choose to do or not do. Not a lot of companies actually want to pay rightsholders. All of them, however, have to. Which leads to the followup question that's been bugging me for the past few days: If a blanket music fee brings in significantly less money than a revenue share based on video plays, why did labels—which have decades of experience of cutting deals with tech and media startups—agree to it? How many negotiations must a label walk down before... oh, you know the rest.

Followup question #2: This is a good overview, by lawyer KARL FOWLKES, on the growing availability of decentralized alternatives for artists who don't want traditional record contracts, and who instead want different partners for marketing, distribution, accounting, etc. What do future deals with future TikToks look like when record companies as we used to know them no longer exist? Who will the tech company have to negotiate with then?

Etc Etc Etc

TAYLOR SWIFT's re-recorded RED (TAYLOR'S VERSION) is eligible for next year's GRAMMYS as "a new recording," the RECORDING ACADEMY tells Billboard. Good call, for multiple reasons. The Academy never ruled either way on its predecessor, FEARLESS (TAYLOR'S VERSION), because Swift didn't submit it for consideration... STEVEN SPIELBERG has directed his first music video. Apologies to anyone else who had any hopes of winning next year's Grammy for Best Music Video... JAPANESE BREAKFAST has canceled a September show at the MAIN STREET ARMORY in Rochester, N.Y., to protest the booking of the far-right ReAwaken America tour at the same venue in August... American soprano ANGEL BLUE has pulled out of her debut at Italy's ARENA DI VERONA to protest its production of VERDI's AIDA in which ANNA NETREBKO and other singers are performing in blackface... A major EDDIE VAN HALEN tribute concert fell through, son WOLFGANG tells my friend BRIAN HIATT at Rolling Stone, because "there are some people that make it very difficult to do anything when it comes to Van Halen." Asked if he's referring to "a certain singer with three initials," Wolfgang says, "Do your research on the history of Van Halen, and come to your conclusions"... Synth supply chain issues.

Rest in Peace

WILLIAM "POOGIE" HART, lead singer and songwriter of the Delfonics, the Philly soul group he fronted for more than 50 years. He was the falsetto voice of the classic Philadelphia sound and the romantic, punctuation-loving heart behind songs such as "La-La-Means I Love You," "Didn't I (Blow Your Mind This Time)" and "Ready or Not Here I Come (Can't Hide From Love)," all of which he co-wrote with producer Thom Bell... Happy Mondays bassist PAUL RYDER, who once described his style as an attempt to replicate the synthesized bass of Chicago house music "but using a real instrument"... CLIFF JOHNSON, lead singer of Chicago power-pop groups Off Broadway and Pezband... Puerto Rican salsa singer HÉCTOR TRICOCHE... Early Rolling Stone writer and rock biographer DAVID DALTON... Polish surrealist painter MARIUSZ LEWANDOWSKI, who designed album covers for metal bands including Bell Witch, Mizmor and Abigail Williams... '60s and '70s British songwriter ALAN BLAIKLEY.

- Matty Karas (@troubledoll), curator
didn't i
Money 4 Nothing
K-Pop Histories Beyond BTS (Featuring The Idolcast)
By Saxon Baird and Sam Backer
While groups like BTS and BLACKPINK received mountains of breathless hype from the western media, this coverage has consistently failed to explain what K-Pop really is—or how it works.
Trapital
The Future of the Artist Deal
By Karl Fowlkes
In 2022, artists are no longer choosing the best record label. They are now choosing the best record label, distributor, or platform to partner with. There's an opportunity to approach deals in a modern way that adds value for both artists and the companies they partner with.
The New York Times
Plotting the Future of the Most Storied Studio in Jazz
By Ben Sisario
The New Jersey recording space built in 1959 by Rudy Van Gelder is filled with history. Can it regain its glory without getting stuck in the past?
Los Angeles Times
Meet Brent Faiyaz, R&B's antihero: 'It's not human to be constantly writing love songs'
By Suzy Exposito
This summer, billboards in major cities across the country displayed the following cryptic phrase: "I would like to apologize in advance for the person I'm gonna become once this album drops."
GQ
Lloyd Banks, Rap's Master Technician
By Paul Thompson
The G-Unit punchline king discusses his new album, his origins with 50 Cent and Tony Yayo, and the secret inspiration he took from Layzie Bone.
Middle East Eye
Soundtrack of a revolution: The rise of Sudan's Beja music
A collaboration with a New York record label is enabling the sounds of the country's eastern desert to reach a global audience.
Andscape
'Supreme Team' documents the rise and fall of a gangster who inspired early hip-hop
By Justin Tinsley
Rappers from Jay-Z to 50 Cent saw the notorious Queens drug business as an epic tale of their neighborhoods.
The New Yorker
The Songs That Made Church a Home
By Vinson Cunningham
"Lead Me, Guide Me" was the first hymnal commissioned for African American Catholics. But it was also something passed down, like faith itself.
The Daily Beast
The Heavy Metal Band Showering Fans With Blood and Semen
By Nick Schager
The new Shudder documentary "This is GWAR" celebrates the most chaotic, devil-may-care heavy metal band that's ever existed.
The Nelson George Mixtape
Saturday Night With The Weeknd
By Nelson George
The journey from edgy underground act to stadium star is complete.
ready or not
Hollywood Reporter
Why That Reality TV Song Sounds Familiar (But Isn't)
By Kirsten Chuba
A burgeoning industry of made-for-nonscripted tracks is becoming the go-to soundtracker for producers and supervisors averse to shelling out for top artists.
Loud And Quiet
Pavement: distance skews everything
By Dominic Haley
After more than a decade away, one of alternative rock's most cherished cult bands are back. We speak to Pavement before and after their headline set at Primavera Sound in Barcelona, discussing time, TikTok and horse racing with a group who seem more comfortable than ever.
Culture Notes of an Honest Broker
Let's Give Duke Ellington the Pulitzer Prize He Was Denied in 1965
By Ted Gioia
Last week, the IOC reinstated Jim Thorpe's 1912 Olympic gold medals. It's time to do the same with Duke Ellington's 1965 Pulitzer Prize.
The Liner Notes
Stop Erasing Black Women From Free Jazz History
By Marcus J. Moore
A recent documentary, "Fire Music," does a disservice to Black women's role in shaping the subgenre.
Complex
The Story Behind the Long Journey to Release Prodigy's Posthumous Albums
By Andre Gee
"This is a Rock and Roll Hall of Fame-level career and legacy. It must be treated as such."
Vulture
Doechii to the Front of the Class
By Cat Cardenas
The rapper from Tampa is about to be everywhere.
interdependence.fm
Experiments in revaluing music with David Greenstein (Sound.xyz)
By Holly Herndon, Mat Dryhurst and David Greenstein
We sit down with Sound.xyz founder David Greenstein to discuss the many different experiments and approaches happening to revalue music within the Ethereum ecosystem, touching on Spotify, TikTok and the traditional music industry in contrast.
Beats & Bytes
The Elvis Presley Shake-Up: How Music Biopic Movies Are Revolutionizing Music Catalog
By Sarah Kloboves
With the recent release of the Elvis biopic, we dive deep into what effect music biopic movies have on the music stats of the artists they feature.
Resident Advisor
Can Destination Festivals Exist in Harmony With Local Communities?
By Katie Thomas
We visit the seaside resort in Dhërmi that's home to Kala, ION and more to see how a recent influx of dance music events over the past five years is impacting the village.
The Sydney Morning Herald
Decades after NWA fought off censorship, Australia has declared its own war on hip-hop
By Osman Faruqi
Police prevent rappers from performing live shows and threaten to remove their music from streaming platforms. It's an intervention without precedent in Australian music history.
what we're into
Music of the day
"Didn't I (Blow Your Mind This Time)"
The Delfonics
"Soul Train," 1971. RIP William "Poogie" Hart.
Video of the day
"Hallelujah: Leonard Cohen, A Journey, A Song"
Dan Geller/Dayna Goldfine
In theaters.
Music | Media
SUBSCRIBE
Suggest a link
"REDEF is dedicated to my mother, who nurtured and encouraged my interest in everything and slightly regrets the day she taught me to always ask 'why?'"
Jason Hirschhorn
CEO & Chief Curator
HOME | ABOUT | SETS | PRESS
Redef Group Inc.
LA - NY - Everywhere
Copyright ©2021
UNSUBSCRIBE or MANAGE MY SUBSCRIPTION

No comments:

Post a Comment

🚨 Don’t Get Trapped! Join “Traps & Trends” LIVE Today at 12 PM ET! 📈

Trader, see you at 12:00 PM ET for an exclusive live class. ...