Economic Blues Loom Over Luxury

Brands Learn to Love Gen-Z's New Favourite App

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, JULY 5, 2022 With the economic outlook increasingly gloomy, how should the luxury industry prepare for recession? BoF Professional analysis now unlocked for non-members: How brands are using Gen-Z's latest app. Shares of Meitu continue to tumble as the Chinese beauty app developer records crypto-related impairments. What will it take to fix fashion's supply chains? Join us for our BoF Sustainability Masterclass Series.

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LUXURY What Will a Recession Mean for the Luxury Market? By Tamison O'Connor

An impending economic downturn is top of mind for the sector right now. BoF breaks down the key implications for the industry. READ MORE

MARKETING How Brands Are Using Gen-Z's Latest App By Alexandra Mondalek

Geneva, the social messaging platform that combines text, audio and visual tools, has attracted young consumers looking for a community to call home. Brands are helping build those hubs, but how they measure the success of the platform is ambiguous. READ MORE

SUSTAINABILITY Join the BoF Sustainability Masterclass Series By BoF Team Fashion's efforts to improve its environmental and social impact are falling short, according to The BoF Sustainability Index 2022. Join us for a new masterclass series designed to explore key levers for change. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Chinese Beauty App Meitu Slides as Crypto Bets Steepen Losses

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