What Went Wrong at Revlon

Adidas v. Nike, Luxury's New Favourite Last Mile Delivery Service, Higg's Latest Headache

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, JUNE 17, 2022 Revlon filed for bankruptcy on Thursday. Rachel Strugatz explains how the company's heavy debt load and its repeated failure to connect with a new generation of consumers doomed the storied cosmetics brand. E-commerce fashion tech continues to receive investor interest, and the metaverse and logistics are also now big draws. Toshi, a start-up that helps brands offer online shoppers a luxurious home delivery experience, won LVMH's 2022 Innovation Awards Grand Prize. Norway's consumer regulator warned H&M and Norrøna over their use of the Higg Index to support sustainability claims. Adidas' lawsuit against Nike over patents is a sign of things to come as technology becomes more important to the fashion industry. How should companies talk about sustainability efforts? Join us for our new BoF masterclass series.

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BEAUTY What Went Wrong at Revlon By Rachel Strugatz

It was a slow decline for the 90-year-old company, which found itself crippled by massive debt, a pandemic, supply chain issues and growing competition from start-up brands changing beauty ideals and culture. READ MORE

TECHNOLOGY Where Fashion-Tech Investors Are Putting Their Money By Marc Bain and Carlos Sanchez Altable

Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse. READ MORE

TOPICS Norway Warns H&M, Norrøna Over Misleading Sustainability Claims By Sarah Kent The Norwegian Consumer Authority has ruled outerwear brand Norrøna cannot use data from the Higg Index to back up environmental claims, dealing a blow to the industry rating tool amid a broader crackdown on greenwashing. READ MORE

TECHNOLOGY Get Ready for More Lawsuits Like Adidas v. Nike By Marc Bain Adidas' action against Nike focused on patents not commonly at the centre of fashion cases, though that could change as technology increasingly becomes a competitive advantage. READ MORE

Last Mile Delivery Start-Up Wins LVMH Innovation Prize READ MORE

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NEWS BRIEFS Mytheresa Eyes China Expansion With New China, Asia Pacific President Gap Inc. and Athleta Invest $1 Million in Footwear and Apparel Start-up Saysh Amazon Teams with Cartier on Joint Lawsuit Against Counterfeiting

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SUSTAINABILITY Introducing the BoF Sustainability Masterclass Series By BoF Team

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Explore Jobs at Calvin Klein, Tommy Hilfiger and PVH The PVH brands are currently hiring in Amsterdam for a Technical Developer at Calvin Klein and a Senior Pattern Designer at Tommy Hilfiger and an Web & Graphic Designer and a Talent Development Specialist at PVH in New York.  With a team of more than 30,000 associates operating in 40 countries, the 140-year-old business PVH is one of the world's largest apparel companies. Its brand portfolio includes Calvin Klein and Tommy Hilfiger. VIEW JOBS

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