What Digital IDs Can Do for Fashion

Lessons From Missguided's Collapse

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: SATURDAY, JUNE 4, 2022 Missguided's failure stems from its inability to distinguish itself from fast fashion rivals. Imaginary Ventures' Natalie Massenet and Natalie Franck, founder of digital ID-maker Eon join technology correspondent Marc Bain on the BoF Podcast to discuss what digital IDs can do for fashion. New York State's legislature ended its session for the year without passing three bills that would regulate the fashion industry. BoF Professional analysis now unlocked for non-members: As consumers shed face masks, demand for luxury lipsticks from the likes of Dries Van Noten and Hermès is booming.

TOP STORIES

TECHNOLOGY How Fashion Can Use Digital IDs By BoF Team

Imaginary Ventures' Natalie Massenet, and Natasha Franck, founder of digital ID-maker Eon discuss what giving every garment a digital identity could do for fashion. READ MORE

RETAIL Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion By Chavie Lieber

The fast-fashion brand, which was purchased this week in a fire sale for just $25 million, never figured out how to differentiate itself. Its errors are a lesson on the importance of building a unique brand. READ MORE

BEAUTY How Lipstick Became Luxury's Hottest Accessory By Tamison O'Connor Brands like Dries Van Noten and Hermès have turned a traditionally disposable makeup item into an ultra-luxe collectable product — with a price tag to match. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Amazon Consumer Chief Exits as CEO Hints at More Change New York's Push to More Tightly Regulate Fashion Lapses into Next Year

SPECIAL FEATURE

The BoF Sustainability Index 2022 This week, BoF Insights released The BoF Sustainability Index 2022, which reveals how 30 of fashion's most prominent global brands — across luxury, high street and sportswear — rank against crucial sustainability targets to transform the industry by 2030. Download the report for in-depth analysis of companies' performances, key challenges facing the industry and the outlook for the year ahead. DOWNLOAD THE REPORT

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com