Louis Vuitton’s Shifting Celebrity Strategy

Navigating Middle East Fashion Weeks

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, JUNE 7, 2022 Louis Vuitton is broadening its approach to celebrity dressing, teaming up with TikTok stars and Bollywood actresses. Designers in the Middle East struggle to navigate competing fashion week events with ambiguous agendas and mixed results. Apple is launching a buy-now, pay-later service, even as the sector experiences turbulence. The Global Fashion Summit on sustainability kicks off today. Sign up for BoF's new Weekly Sustainability Briefing for a full report. Plus, learn how fashion should invest for the future in our new BoF masterclass series.

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LUXURY Louis Vuitton's Shifting Celebrity Strategy By Lauren Sherman

The French leather goods giant has found success with a focused approach to dressing celebrities. Now, it's broadening its strategy to include TikTok stars and Bollywood actresses. READ MORE

GLOBAL MARKETS The Middle East Fashion Week Labyrinth By Grace Gordon

Designers in the region struggle to navigate a fragmented market of competing fashion week events with ambiguous agendas and mixed results. READ MORE

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NEWS BRIEFS Apple Launches Buy-Now, Pay-Later Service Valentino Appoints Alessandro Beretta CEO Europe StockX Denies Nike's Accusations That It Sells Counterfeit Shoes

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