How to Sell Clothes During a Supply Chain Crisis

Rare 'Antwerp Six' Q&A, Gucci X Adidas

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WHAT YOU NEED TO KNOW TODAY: MONDAY, JUNE 6, 2022 Retailers must think creatively about how to sell clothes that arrive out of season due to logistics problems. Discounts should be a last resort. In a rare reunion, members of the 'Antwerp Six' answer questions from students. This year's BoF Sustainability Index reveals how Prada, Burberry and fashion's other big luxury players stack up on sustainability. Gucci and Adidas likely have different motives behind their collaboration, which goes on sale this week.

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MARKETING How to Sell Clothes During a Supply Chain Crisis By Alexandra Mondalek

As fashion continues to deal with late deliveries and inventory issues, brands must consider how to make products relevant once they arrive — without going straight to discounting. READ MORE

LUXURY In Rare Reunion, 'Antwerp Six' Answer Students' Questions By Elke Lahousse, Jorik Leemans and Ellen De Wolf

Five members of the 'Antwerp Six' — Walter Van Beirendonck, Dries Van Noten, Ann Demeulemeester, Dirk Van Saene and Marina Yee — discuss the pressures of being a designer, how the industry has changed and staying true to yourself, courtesy of Knack Weekend. READ MORE

LUXURY What Adidas X Gucci Means for Gucci — and Adidas By Brian Baskin

This week, everyone will be talking about the long-anticipated release of Adidas X Gucci merchandise, the Global Fashion Summit in Copenhagen and US inflation data. READ MORE

TOPICS How do Fashion's Biggest Luxury Players Stack Up on Sustainability? By Sarah Kent Kering and Burberry top the luxury ranking in this year's BoF Sustainability Index, while Prada, Capri, Richemont and Tapestry lag. READ MORE

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