Fashion’s New Brand Builders

Daniel Arsham's New Fashion Line, Alo Yoga's Crypto Experiment

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JUNE 22, 2022 Art star Daniel Arsham is launching a fashion brand with accelerator Tomorrow. Star athletes are forgoing licensing deals in favour of launching their own brands. Alo Yoga is among the first fashion brands to give employees the option to convert their paychecks into cryptocurrency. Milan men's fashion week traced a path from rags to riches, reports Angelo Flaccavento. The latest 618 shopping festival has exposed cracks in China's e-commerce market. Don't miss today's Sustainability Masterclass: What Will it Take to Fix Fashion's Supply Chains? at 16:00 BST/11:00 EDT.

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ENTREPRENEURSHIP Daniel Arsham, Fashion's Go-To Artist, Launches His Own Brand By Vikram Alexei Kansara The art star known for turning pop culture icons into archaeological relics has issued much-hyped collaborations with Dior, Rimowa, Tiffany, Adidas, Uniqlo and more. Now he's launching a label of his own: Objects IV Life. READ MORE

RETAIL How Athletes Went From Selling Merch to Building Fashion Brands By Daniel-Yaw Miller

High-profile athletes used to make money by inking licensing deals that churn out jerseys and shorts bearing their names. Today, sports stars like Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control. READ MORE

FASHION WEEK At the Milan Men's Shows, Rags to Riches By Angelo Flaccavento

Product took centre stage at Prada, Versace, JW Anderson and others, reports Angelo Flaccavento. READ MORE

WORKPLACE & TALENT How Alo Yoga Plans to Pay Its Employees in Crypto By Sheena Butler-Young The yoga-wear and accessories brand is allowing its corporate employees to convert part or all of their checks to crypto and will accept the currency on its e-commerce site, too. READ MORE

Luxury Sales Set to Grow by 5 to 15% This Year, Bain Says READ MORE

Cracks Emerge in China's E-Commerce Market READ MORE

End. Names New CEO READ MORE

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NEWS BRIEFS Hailey Bieber's Rhode Skin Sued for Trademark Infringement European Fashion Councils Form Fashion Alliance to Lobby on Sustainability Policy Civil Society Group Criticises Diamond Watchdog Over Russia Stalemate Hop Lun to Sell Controlling Stake to Platinum Equity

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