Your Complimentary Edition of The State of Fashion: Technology

Dear Reader,

The pace of tech acceleration across the fashion industry has never been more rapid, or more impactful. Leading brands and retailers are expected to double their technology spending by 2030, on everything from e-commerce and hyper-personalisation tools to AI and NFTs. Investors, meanwhile, will pour capital into companies whose technologies aim to make fashion players more nimble and more environmentally and socially responsible. Fashion players that fail to embrace these technologies will face existential challenges, while their tech-savvy counterparts should see measurable bottom-line benefits.

The State of Fashion: Technology report identifies the business opportunities on which fashion leaders should focus their technology resources and investments. Download the report now to understand how you can prepare for a new era of fashion tech advancement, and learn about the 5 critical technology themes to bolster your business.

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You are invited to join us on Tuesday, May 10 at 16:00 BST / 11:00 EDT, as the authors of this special edition of The State of Fashion discuss five technology-driven imperatives to help fashion executives understand where to focus their investments to solve some of the industry's most pressing challenges. BoF's Marc Bain and Brian Baskin, along with McKinsey's Anita Balchandani and Roger Roberts will use key findings from the report to help business leaders identify and prioritise the technologies that matter most to the industry.

To watch The State of Fashion: Technology on #BoFLIVE, join BoF Professional now with our 30-day risk-free trial for just £1/$1/€1 - and receive full access to the event plus all the benefits of BoF Professional membership.

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