Managing Gen Z’s Great Expectations

Puig Acquires Byredo, Luxury Brands' Push Into Lipstick

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JUNE 1, 2022 Editor's Note: Due to a technology error, the subject line in a breaking newsletter sent by The Business of Fashion said that Byredo is being acquired by L'Oréal. This is untrue. Byredo is being acquired by Puig. BoF regrets the error. In a tight labour market, companies are changing how they operate to meet the needs of their youngest employees. As consumers shed face masks, demand for luxury lipsticks from the likes of Dries Van Noten and Hermès is booming. Puig is set to acquire the Swedish fragrance brand Byredo. Dive deeper into The BoF Sustainability Index with a new BoF masterclass series.

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WORKPLACE & TALENT What Will It Take to Make Gen-Z Happy at Work? By Sheena Butler-Young

A shift in workplace power dynamics has companies struggling to balance their youngest employees' expectations against the needs of their businesses. READ MORE

BEAUTY Puig to Acquire Byredo By Robert Williams

The Spanish fragrance giant is taking a majority stake in the Swedish brand known for its crisp, minimalist branding and gender-free perfumes. READ MORE

BEAUTY How Lipstick Became Luxury's Hottest Accessory By Tamison O'Connor

Brands like Dries Van Noten and Hermès have turned a traditionally disposable makeup item into an ultra-luxe collectable product — with a price tag to match. READ MORE

SUSTAINABILITY Introducing the BoF Sustainability Masterclass Series By BoF Team The BoF Sustainability Index 2022 finds fashion's efforts to improve environmental and social impact are falling short. Join us for a new masterclass series designed to explore key levers for change. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

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The BoF Sustainability Index 2022 This week, BoF Insights released The BoF Sustainability Index 2022, which reveals how 30 of fashion's most prominent global brands — across luxury, high street and sportswear — rank against crucial sustainability targets to transform the industry by 2030. Download the report for in-depth analysis of companies' performances, key challenges facing the industry and the outlook for the year ahead DOWNLOAD THE REPORT

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