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Sunday, May 29, 2022
Luxury’s Next International Opportunity
'How to Spend It' Rebrands, Beauty Enters the Metaverse
BoF Professional analysis now unlocked for non-members: Beauty brands including Nars, L'Oréal and more are ramping up their experimentation with NFTs and other initiatives in the metaverse.
Founded in France in 1963 by François Pinault, Kering is one of the world's leading luxury goods holding companies, with a total of 21 luxury, sport and lifestyle brands distributed across 120+ countries. Its portfolio includes fashion houses Balenciaga, Gucci and Saint Laurent, as well as Kering Eyewear.
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