Is Luxury Recession-Proof?

Olaplex's Virtual Team Member, Boomerang Employees

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WHAT YOU NEED TO KNOW TODAY: MONDAY, MAY 9, 2022 As the risk of a global recession rises, the fate of luxury brands depends on their positioning, writes Pierre Mallevays. Olaplex is debuting an artificial intelligence-powered virtual team member in order to bring a human touch to its online customer service operations. Facebook owner Meta's first store, which opens Monday, will sell the company's enhanced Ray-Ban sunglasses, part of the tech giant's push into wearable technology. BoF Professional analysis now unlocked for non-members: Companies are drawing up strategies to lure back employees who quit during the pandemic.

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LUXURY Is Luxury Recession-Proof? By Pierre Mallevays

With the risk of global downturn rising by the day, the fate of luxury brands depends heavily on their positioning, writes Pierre Mallevays. READ MORE

BEAUTY Meet Olaplex's First AI Employee By Joan Kennedy

The prestige hair care brand is introducing a virtual team member based on an amalgamation of its employees in a bid to double down on its tech-meets-beauty identity and help consumers put a face to the label. READ MORE

TECHNOLOGY Can Meta Make Wearable Technology Happen? By Brian Baskin

This week, everyone will be talking about Meta's new store and its Ray-Ban smart glasses, plus the selloff in tech stocks that has hurt the prospects of fashion's unicorns. READ MORE

WORKPLACE & TALENT How to Win Back Employees Who Quit During the Pandemic By Sheena Butler-Young Scores of people who quit their jobs during the pandemic are open to giving their former employers a second chance. But winning these workers back requires a bit of extra effort. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

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