Inside Luxury’s Resortwear Boom

Monetising the Met Gala, Digital Storytelling

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WHAT YOU NEED TO KNOW TODAY: MONDAY, MAY 2, 2022 Luxury brands like Pucci, Dior and Chanel are making resortwear a focus as travel rebounds from the pandemic. The Met Gala has become a major revenue opportunity for Vogue as well as a fundraiser for the Costume Institute. Off-White has named Dazed editor-in-chief Ibrahim Kamara the brand's art and image director. The fashion industry is entering into what's likely to be a bumpy earnings season, as companies grapple with a wide array of problems. BoF Professional analysis now unlocked for non-members: Digital elements are taking their place alongside photography, fashion shows and store design as a way for brands to tell their story. Plus, learn how to work with TikTok creators at The BoF Professional Summit on May 4, 2022. Register for the livestream today.

TOP STORIES

LUXURY Luxury Seizes the Vacation Dressing Boom By Tamison O'Connor

Camille Miceli's Pucci debut on the island of Capri reflects the industry's growing focus on resortwear — and resort retail — as consumers return to pre-pandemic lifestyles. READ MORE

MEDIA How Vogue Monetises the Met Gala By Lauren Sherman

What began as a fundraiser for the Metropolitan Museum of Art's Costume Institute has also become a major revenue opportunity for publisher Condé Nast. READ MORE

NEWS & ANALYSIS Off-White Names Ibrahim Kamara Art and Image Director By Daniel-Yaw Miller

The label has been without a creative director since the death of Virgil Abloh in November 2021. READ MORE

TECHNOLOGY Digital Worlds Are the New Frontier in Fashion Storytelling By Marc Bain NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products. READ MORE

FINANCIAL MARKETS Fashion's Bumpy Road Ahead By Brian Baskin This week, everyone will be talking about earnings season, the Met Gala and the BoF Tech Summit. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

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TECHNOLOGY Learn How to Work With TikTok Creators at The BoF Professional Summit By BoF Team

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