How to Use Google’s New Shopping Tools

Tom Ford to Depart as CFDA Chair, Data's Role in Supply Chain and Sustainability

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, MAY 17, 2022 With new shopping tools and search seeing increased effectiveness, Google is becoming an even more important tool in a brand's marketing playbook. Can Big Data and tracking software can help fashion players make meaningful progress in aligning their supply chains with their sustainability goals? After a three-year term, Tom Ford is leaving his CFDA chair post, with a replacement to be named this fall. Nike and Jacquemus are collaborating on a collection set to launch in June.

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MARKETING What Google Can Do for Fashion By Alexandra Mondalek

The tech giant has become a haven for brands and retailers looking for shelter in a challenging digital advertising market, expanding its already massive reach. READ MORE

TECHNOLOGY The Traceability Tech Aiming to Unlock a More Sustainable Industry By BoF Team and McKinsey & Company

Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products. READ MORE

NEWS & ANALYSIS Tom Ford Steps Down as CFDA Chair By Joan Kennedy CEO Steven Kolb will serve as interim chair until the organisation names its next chairperson in the fall. READ MORE

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NEWS BRIEFS Condé Nast Appoints Rachel Wilkerson Miller Editor of Self Nike Teams With Jacquemus For Its Latest Fashion Collaboration Turkey's FLO in Talks to Take Over Reebok's Stores in Russia

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TECHNOLOGY BoF LIVE: The State of Fashion: Technology By BoF Team

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