How Luxury Brands Court the 1 Percent

Prada's Sustainability Strategy, A New Direction for Burberry?

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WHAT YOU NEED TO KNOW TODAY: MONDAY, MAY 16, 2022 With wealthy consumers eager for luxury goods and experiences after the pandemic, brands are doubling down on their pursuit of private clients. Prada's Lorenzo Bertelli discusses recycled nylon, leather alternatives and plans for resale. The market is waiting to see how Burberry's new CEO might shake up its strategy. BoF Professional analysis now unlocked for non-members: With the shapewear category seeing an influx of star power, Spanx tapped its first celebrity spokesperson, Ashley Graham.

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LUXURY How Luxury Brands Court the 1 Percent By Chavie Lieber

With luxury experiencing a post-Covid boom, brands have put VIP experiences into overdrive, courting wealthy shoppers in the US with sumptuous dinners and exotic trips. READ MORE

SUSTAINABILITY Lorenzo Bertelli on Prada's Sustainability Strategy By Sarah Kent

In an exclusive interview, Prada's future CEO and joint marketing and sustainability chief spoke to BoF about making recycled nylon a reality, why the market isn't ready for leather alternatives and Prada's plans in resale. READ MORE

LUXURY Will Burberry Take a New Direction? By Robert Williams This week, with luxury in the spotlight, everyone will be talking about Burberry and Richemont's annual results and a strategy presentation by Gucci-owner Kering. READ MORE

MARKETING Squeezed by Rivals, Spanx Taps Ashley Graham to Embrace Celebrity Marketing By Alexandra Mondalek Graham will serve as the new face of the 22-year-old shapewear brand, which faces new challenges from upstarts like Skims. READ MORE

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Join Farfetch's Ronojoy Dam on Building a Career in Fashion Tune into Global Brand and Culture Director at Farfetch, Ronojoy Dam, sharing his insights on how to build a career in fashion this Thursday May 19 on LinkedIn Live at 16:00 BST / 11:00 EDT. Ronojoy Dam has spent his career in hybrid strategic and creative roles at fashion businesses including digital strategy for Burberry, leading Nike's fashion and influence NRG marketing function in London and as Dazed's first group creative director, working across special projects and partnerships, including collaborations with Riz Ahmed, Harmony Korine, Tyrone Lebon, M.I.A, Kate Moss, Chloe Sevigny and FKA twigs. REGISTER NOW

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