Lessons for Longevity in Fashion

The Future of Virtual Events, ThirdLove Acquires Kit Undergarments

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, APRIL 26, 2022 The success of Norma Kamali's 'Diana dress' offers lessons in how fashion brands can extend the life of their hero products for decades. JCPenney has offered to buy rival Kohl's for $8.6 billion, The New York Post reports. Brands still see value in virtual events even as they return to in-person gatherings. Direct-to-consumer bra start-up ThirdLove acquired Gen-Z underwear brand Kit Undergarments. How can fashion brands credibly and effectively engage with top TikTok talent? Join us on May 4, 2022 for our next BoF Professional Summit.

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RETAIL How to Turn a Trendy Hit Into a Forever Best Seller By Alexandra Mondalek

Norma Kamali has lasted 55 years in fashion by strategically reviving old styles and making them relevant for new customers. The formula requires more than a flip through the archives, though. READ MORE

BEAUTY How to Make Virtual Events Work Beyond the Pandemic By Diana Pearl

Over two years into the pandemic, brands are once again filling calendars with physical events. But their virtual counterparts remain a vital part of their toolbox. READ MORE

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NEWS BRIEFS Bea Valdes Named Editor-in-Chief of Vogue Philippines Elon Musk Lands Deal to Take Twitter Private for $44 Billion JCPenney Owners Offer $8.6 Billion for Kohl's, NY Post Reports Meta to Open Retail Store to Showcase Virtual Reality Hardware ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments

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TECHNOLOGY BoF Professional Summit: New Frontiers in Fashion and Technology By BoF Team

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Explore Jobs at Joor Joor are looking for candidates in London for their Director of Product, Integrations Manager and Business Development Intern roles, as well as a Solutions Architect and an Account Executive in New York. Joor is a digital wholesale management platform that allows its 12,500+ brands and 300,000+ retail partners to connect digitally. Joor has 140 employees across 10 global offices including New York, Philadelphia, Los Angeles, London, Milan, Madrid, Tokyo and Melbourne. VIEW JOBS

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