Must Read: The Complete Guide to Influencer Marketing

Dear Reader,

More than a decade after the launch of Instagram, influencer marketing has evolved from a cottage industry into a global juggernaut.

As the space has matured, some challenges, such as finding the right influencers to pair with the right brand, have receded. Others, such as inaccurate performance metrics, have stubbornly persisted. Meanwhile, TikTok has emerged to become arguably the first true challenger to Instagram for fashion's marketing dollars.

In our latest BoF Professional case study, The Complete Guide to Influencer Marketing, understand how and when to leverage which social media platforms, what goes in to crafting an effective campaign creative brief, how to measure campaign success, and more.

To read this case study, become a BoF Professional member today with our 30-day risk-free trial.

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