Must Read: The Complete Guide to Influencer Marketing

Our Top BoF Professional Exclusive This Month

Dear Reader,   More than a decade after the launch of Instagram, influencer marketing has evolved from a cottage industry into a global juggernaut.    As the space has matured, some challenges, such as finding the right influencers to pair with the right brand, have receded. Others, such as inaccurate performance metrics, have stubbornly persisted. Meanwhile, TikTok has emerged to become arguably the first true challenger to Instagram for fashion's marketing dollars.   In our latest BoF Professional case study, The Complete Guide to Influencer Marketing, understand how and when to leverage which social media platforms, what goes in to crafting an effective campaign creative brief, how to measure campaign success, and more.  To read this case study, become a BoF Professional member today with our 30-day risk-free trial.    BoF Professional members enjoy the following benefits: Stay one step ahead with unrivalled daily analysis and advice you won't find anywhere else Ensure you're always well informed with essential members-only email briefings Understand the trending topics beyond the headlines with our case studies on key business opportunities Catch-up on BoF Professional on the go via our newly updated BoF Professional iOS app Discover on-demand courses and masterclasses to drive continuous learning and development Find inspiration and connect with the global BoF Professional community through regular digital live events, including #BoFLive, BoF Professional Summits and VOICES, our annual gathering for big thinkers START TRIAL "If you love, live or breathe fashion it's an essential." — BoF Community Member, October 2021 Recent BoF Professional Exclusives   Case Study The Complete Guide to Influencer Marketing   Beauty How Glossier Lost Its Grip   Retail Why Fashion Still Hasn't Cracked Rental   #BoFLive  Tuesday March 1, 2021: What's Next for Glossier? The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com