Lessons from Metaverse Fashion Week

The Opportunity in Retail Media Networks, Launchmetrics' New Acquisition

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, MARCH 29, 2022 The first-ever Metaverse Fashion Week displayed technology's limits in recreating the real world, but provided learnings for the future. Nordstrom's launch of its own media network points to a major opportunity for fashion brands looking to tap the power of first-party data. Launchmetrics is acquiring media monitoring firm DMR as part of a strategy to consolidate its position as a go-to data analytics service. Plus, tune into the first episode of Retail Reborn Season 2 where host Doug Stephens and his guests examine where consumers of the future will shop.

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TECHNOLOGY Lessons From Metaverse Fashion Week By Marc Bain

Brands such as Tommy Hilfiger and Dolce & Gabbana were among those to test the virtual waters, encountering challenges like low-quality visuals as well as some opportunities. READ MORE

MARKETING & PR Fashion Retailers Race to Become Ad Giants By Alexandra Mondalek

As the digital advertising space faces more challenges, an opportunity has emerged for retailers to drive revenue with their own advertising arms. But they'll have to move quickly to carve out a share of the ad market. READ MORE

MARKETING & PR Launchmetrics Acquires DMR By Robert Williams The Paris-based fashion tech company is buying an Italian media monitoring stalwart that pioneered the space. READ MORE

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PODCAST Retail Reborn Episode 1: Where Consumers Will Buy By BoF Studio

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